Wieden + Kennedy’s Just A Kid campaign makes a powerful statement. It says that we can reach the top of our game through hard work and determination, no matter where we get our start.
Our role on Just a Kid started with our work for Share a Coke. Successfully creating and operating shareacoke.com helped us build trust with our clients and partners. So when we were challenged with executing a similar experience for Powerade, we were excited for the opportunity to prove ourselves again.
In this case, our challenge was a little different: we had to combine two experiences into one. We were tasked with uniting the Just A Kid campaign site with the brand’s apparel lookbook all into one responsive experience where consumers could customize and purchase their apparel.
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