Launching a new product for a global enterprise

One of the largest chemical producers in the world was ready to launch their first consumer facing brand. As a major manufacturer and processor of Omega-3 supplements, they decided to go direct to consumer and start selling their own brand of Omega-3. They turned to FortyFour for full-service, end-to-end support in launching their new brand, Newtrition.

Building a brand from the ground up

We began by creating a brand identity to support this new Omega-3 supplement. We designed and developed a fully-responsive, best in class ecommerce website, complete with photography and video produced in-house. We created a go-to-market strategy alongside digital marketing and organic social assets to support Newtrition’s launch.

  • Brand Identity
  • User Experience
  • Design
  • Web Development
  • Go-to-Market Strategy
  • Content Strategy & Creation

Designed to grow

We designed the site to be flexible and allow for new product rollouts as Newtrition continues to expand their offering. Additionally, the site is content-rich and provides education around both the product category and how to use it. There’s also space for lifestyle imagery and customer stories to support the overall brand offering.

Built with

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Continuing to iterate, analyze, and learn

Our work with Newtrition is ongoing. We continue to analyze and assess the performance of the brand’s website, digital marketing, and social media presence. As their brand continues to grow, we hope to support the launch of many more products in the future.

We had a great time working with Newtrition to create something that felt authentic, transparent, and fresh in a crowded space. We’re really proud that we could deliver such a high-end, branded e-commerce experience with custom photography and videography in four months."

Caroline Woods | Art Director


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