Jaipur Living

Awakening an age-old craft

Jaipur Living is a leading global rug manufacturer, known for consistently delivering quality, ethically sourced rugs to interior designers and retail businesses around the world. Jaipur’s tagline, “Creating Beautiful Lives”, doesn’t end at providing designer rugs to its clients. The company’s unique story centers around its partnership with artisan rug makers in India in an effort to provide a sustainable source of income and awaken an age-old craft.

Delivering a dynamic shopping experience

Jaipur’s unique story needed a unique digital experience. As both a B2B and B2C company, they needed to deliver a dynamic shopping experience that would give clients the tools they needed to not only purchase rugs, but also sell them to their customers. That’s where FortyFour came in. During a detailed discovery phase, we considered what kind of website would serve Jaipur’s client needs. We knew that the website required variability, complexity and customizability.

  • Technology Strategy
  • User Experience
  • UI Design
  • Web Development
  • Brand Storytelling
  • SEO/Analytics

An intuitive, scalable solution

To build an adaptable website that would evolve with the changing needs and demands of Jaipur clients, we chose Magento--a robust e-commerce platform that allows for easy content management and updates. We integrated with Salesforce to implement registration, service, and product return forms. Finally, we integrated with Navision so that customer, product, and order data could flow back and forth between the two systems.

Built with


Magento Professional Solutions Partner

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Shopping made easy

Because Jaipur’s clients are often shopping for their customers, we needed to create an experience that would allow them to easily browse products aligned to specific design preferences. Clients now have the option to shop by style from a curated collection of photographed interiors. For a more detail-oriented experience, clients can filter their search results not only by style, but also shape, color, material, size, and other characteristics. Both experiences lead to a detailed product-description page for purchase points clients can share with their customers.

Connecting brand to mission

With vibrant, on-brand design and rich, digestible content, the site now tells Jaipur’s story in a compelling way. The Chaudhary family started Jaipur to connect people around the world with the craft and talents of artisan rug makers in India. Now, Jaipur provides an e-commerce experience that makes its mission more possible than ever.

Jaipur’s website leverages the power of each system to produce a best in class user experience while keeping performance top of mind."

Julie Grumman | Director of Development


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