Gaia Herbs

Exceptional products need an exceptional site

Gaia Herbs is one of the leading herbal supplements manufacturers in the United States. A commitment to quality and transparency is at the heart of their brand, and that comes through in everything they do. With the one major exception of their ecommerce experience.

Category leadership meets digital leadership

Despite their leadership in the herbal supplements industry, Gaia was making less than 1% of their total revenue from e-commerce. For a brand of their size, we believed that number could be closer to 10%. Additionally, their products are sold through Amazon, which only highlights the difficulty of shopping directly through the Gaia Herbs site. They partnered with FortyFour to reimagine their ecommerce experience, streamline their brand identity, and increase sales.

  • User Experience
  • Technology Strategy
  • Design
  • Content Strategy & Creation
  • Web Development
  • SEO & Analytics

Designing a site true to Gaia’s values

In the age of one-click-to-buy platforms, Gaia Herbs needed a complete site overhaul in order to compete for and effectively convert potential customers. The goal was to create a rich, informative content experience that speaks to Gaia’s commitment to quality, while providing ease of navigation and intuitive design. We took cues from existing brand traits–organic elements, a commitment to nature, and trustworthy messaging. We built a library of modules that will allow Gaia’s internal team to continue to update and refresh content as needed.

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Radical transparency

Honesty is a core component of the Gaia brand. As such, they emphasize how and where their products are grown, the methods used to harvest them, how supplements are produced, and so on. This commitment to transparency is reflected across the site. From the product images, to the packaging, to the details of the farm and production facility itself, there’s a clear path to relevant information.

A high-quality shopping experience

We created a shopping experience that caters to both herbalists and first-time shoppers. Because Gaia offers such a wide range of products, it was important to create an intuitive shopping experience for customers to quickly and easily funnel by ingredients, health interests, and favorites. In the process, we significantly reduced the number of clicks needed to get from landing page to checkout.

Equal emphasis on education and ecommerce

Creating an educational experience was in many ways just as important as the ecommerce aspect of the site. We reorganized and restructured the content pages in a way that wouldn’t feel overwhelming but rather engaging and helpful. We also made sure to blend both education and ecommerce across the site – delivering information and resources to shoppers as well as delivering product recommendations to those browsing or researching.

Continuing to grow and thrive

We successfully reimagined the Gaia Herbs ecommerce experience to be modern, efficient, and cohesive. This allows the company to compete with online retailers as well as tell their quality brand story in depth. Since the launch of their new site, we continue to provide content, design and development support to Gaia Herbs.

As a premium health and wellness brand, it was important for Gaia Herbs’ e-commerce site to match our commitment to quality. FortyFour helped us create an engaging online customer experience that has exceeded expectations and increased sales."

Brian Gerhardstein | Manager of Digital & Engagement at Gaia Herbs D2C


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