Frontline is one of the best known pet healthcare brands on the planet: Dog and cat owners around the globe consider it a household staple. But in 2017, their brand's digital presence was lagging behind. They needed compelling creative and content built on a flexible, scalable CMS that could be implemented across 40 countries. That's when they turned to FortyFour.
Working with a brand of Frontline's stature, we needed a digital strategy based on contemporary design, informative content, and intuitive usability. We created an experience that's easy to navigate and rich with information, and then we refreshed the brand's digital look and feel to better represent them as a global leader in pet care. To ensure Frontline can create on-brand content for their various global sites, we captured these digital brand standards in a thorough style guide, and we replatformed them so that their non-technical backend users could more easily publish, manage, and sunset content.
We implemented a CMS that could accommodate the scale and complexity of Frontline's global presence. Working with FortyFour's development team, Frontline's individual country teams are able to complete development and content for a new country site in two weeks. The new system gives them control over content and visual elements that are unique to their region, but ensures that site experiences across dozens of markets are consistent and on-brand. We look forward to seeing how Frontline continues to evolve their digital presence.
Talk to us about how we can create meaningful connections with your brand.