Fleetcor

Fueling ROI through
performance marketing

Financial-services giant Fleetcor has made its name supporting vehicle-dependent businesses around the world. To keep pace as one of the globe’s fastest growing companies, Fleetcor needed to find new ways to increase performance and generate 
ROI through data-driven marketing initiatives. That’s where FortyFour stepped in.

Optimizing multiple brands

Our work began by recognizing the individual needs of each brand under the Fleetcor umbrella, including Fuelman, FleetCards USA, Driven, and Comdata. To deliver effective, integrated solutions across all brands, we utilized a coordinated approach while ensuring each brand also received specific support.

Services
  • Performance Marketing
  • Brand Development
  • Marketing Strategy
  • Video Production
  • UX/UI Design
  • Analytics

Fleetcor brands we work with

brands we work with
Driven

Accelerating a new name

Our work began with Driven, a purchasing and expense-management solution tailored to small fleets. We developed the visual identity and core messaging, architected the design and build of the website, and mapped a corresponding marketing campaign for Driven’s launch.

We were able to increase and maintain lead volume at a cost equal to or below Fleetcor’s average cost per lead from past campaigns. This success led to a deepening of our relationship with Fleetcor and the opportunity to work on one of their most established brands, Fuelman.

FortyFour worked hard to understand our brand’s unique needs. With a focus on performance marketing and insights, FortyFour helped us put a data-driven plan into action, ultimately driving acquisition and increasing revenue.

Kimberly Landerfelt | Digital Acquisition Director at Fleetcor

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Fuelman

Reinvigorating a trusted brand

Designed for fleets of all sizes, Fuelman offers nationwide fuel cards and control solutions. Where FortyFour was needed: to grow acquisition through digital marketing and refreshed brand creative. To accomplish this, we created a more contemporary and consistent visual identity with bold colors and strong positioning to unify messaging across all social channels. The results speak for themselves:

Reach improved
%
year over year
total reach
%
increase in application completion
total Facebook form leads
FleetCardsUSA

Increased acquisition ahead

Our next Fleetcor project was with FleetCardsUSA, a popular provider of fleet card recommendations to help vehicle-driven businesses save on fuel. To develop creative, messaging, and experience strategies for marketing initiatives, we first leveraged existing customer data and research before linking it to FleetCardsUSA’s existing marketing stack. Next, we optimized layouts and messaging with A/B testing and developed a tracking strategy to allow the business to see important KPIs and metrics. In one year, our marketing strategy delivered the following results for FleetCardsUSA.

total reach
completed applications submitted
landing page submissions
Comdata

Strengthening a powerhouse

Most recently, FortyFour has implemented creative strategies for Comdata, a leading provider of fleet management and payment solutions. We’ve reimagined the brand’s aesthetic and messaging to not only make the Comdata name more recognizable, but also reinforce its place as one of the nation’s top leaders in the fuel-card industry. Our work with Comdata is ongoing as we redesign the company’s website utilizing a fresh, modern aesthetic and forward-thinking messaging.

We were at a point where we needed to rebrand to really reach our audience and showcase our nationwide offerings. FortyFour’s creative leadership delivered.

John Doe | Director of Marketing

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Comdata

Focusing on the road ahead

Springboarding from Comdata’s “Go trucking, go” slogan, FortyFour’s creative team developed an entire campaign concept around the motto. We also established brand guidelines and a brand narrative to lead Comdata in the future. Moving forward, Comdata’s messaging will be consistent, contemporary, and forward-thinking across all channels.

Since 2016, we have been able to challenge the status quo in financial services and the fleet-management industry to expand Fleetcor’s marketing efforts in new channels, such as social media advertising, while implementing a fresh perspective for creative design and messaging."

Pierce Wilford | Marketing

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