In a cellular provider market littered with options, CREDO Mobile stands apart. That’s because CREDO Mobile not only provides great phones and service, but also gives it’s customers a simple, direct way to positively affect the vital issues of our day. Every month a percentage of CREDO Mobile’s revenue goes to support progressive nonprofits working on issues ranging from environmental justice to civil rights to peace.
In order to keep up the fight for progress, sales had to remain high and their 30-year-old brand had to be reimagined. That’s where FortyFour came in.
We began our work with CREDO Mobile by reconstructing the most foundational elements of their brand. We helped CREDO refine their mission and vision, create an invigorating, reimagined brand narrative, and implement newly shaped visual and photographic guidelines. This new, more authentic brand would reflect the resolute yet optimistic way in which CREDO approaches the political challenges of our era.
Building a new brand takes time. But our client needed results immediately. If CREDO was to drive the sales necessary to fulfill its mission, we had to begin implementing the emerging brand elements in real time. We quickly created an integrated marketing campaign, titled “Be an Agent of Change,” that allowed us to flexibly apply the new brand to everything from email and social marketing to direct mail and print advertisements. CREDO immediately began surpassing their monthly sales goals.
After reimagining the brand, we were ready to build a platform for progress. With a redesigned Donations website and a fully reimagined e-commerce experience, we created a digital ecosystem that allows CREDO Mobile customers to not only buy mobile phones and accessories, but also help the organization determine which organizations it will support. These digital platforms are critical to CREDO Mobile’s ability to energize and convert their audience.
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