Aubuchon Hardware

Omnichannel solutions drive
brick-and-mortar growth

Aubuchon is a family-owned operation with over 100 paint and hardware stores in the Northeast. As a thriving brick-and-mortar in an industry where a few major players dominate online, Aubuchon wanted to find ways to use digital to help their stores reach their local audiences. Aubuchon turned to FortyFour’s full-service e-commerce team for end-to-end support.


Built With


Magento Professional Solutions Partner

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A more robust tech infrastructure

When Aubuchon came to FortyFour, they had an online catalogue but lacked the technological support to turn it into a fully operational store. Using Adobe Commerce Cloud, FortyFour built a powerful online storefront that allows customers to shop online, browse products available at their preferred store, and place orders for pickup or home delivery.

  • Commerce Strategy
  • Technology Strategy
  • Experience Design
  • Platform Management
  • Performance Marketing
  • Operations Support

Our e-commerce system

Platform Synchronization


Data Sync



Product Survey

Customer Path





In-store fullfillment
In-store fullfillment
Ready for pickup
Warehouse fullfillment
Delivered to store
Ready for pickup
Notify Customer
Customers are notified via SMS that their order is ready with curated information based on the pickup type they’ve selected.
Pickup In store
Customers can select to collect their purchase at their Aubuchon location. Additionally, the site is being updated with new pickup options, like locker and curbside pickup.
Product Satisfaction Survey

Ongoing iterations and improvements

Additionally, Aubuchon can now track in-store and online sales through a custom implementation of an inventory master table, enabling a better understanding of customer purchase habits and trends. FortyFour has continued to improve the e-store over time, adding the following features:

Locker and curbside store pickup

Customers can pick up their orders in designated areas, depending on the store

Enhanced paint and stain shopping experience

Customers can choose from thousands of available color options online, then have their paints and stains mixed in store before pickup

Overall traffic volume YoY


Conversion rate YoY


Transaction volume YoY


Customized & curated

While the technology behind Aubuchon’s online store plays a major part in their success, that’s only part of the story. Digital marketing efforts and an acute attention to data analytics played a major role, helping create a curated customer experience and increase overall sales. FortyFour’s marketing team created targeted product ads and monitored which ads received the most engagement and where. Based on that information, we were able to market the right products to location-specific audiences.

A valuable investment

Aubuchon has always had a vision for how they could better serve their clientele with elevated shopping experiences and a seamless customer experience. Their vision led them to invest in a robust e-commerce solution in 2018 that continues to pay dividends into 2020. When unprecedented times hit globally and other brick-and-mortars scrambled to pivot to digital solutions, Aubuchon’s foresight paid off with a dramatic increase in revenue.

2019 $663K
April 2020 $1.7M

Our partnership with FortyFour has given us more than just an e-commerce platform. We now have the tools necessary to give our customers flexibility and ease when shopping with us, and we’ve seen great success as a result."

Will Aubuchon | CEO, Aubuchon


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