Aptean is a global software company that builds niche products for a wide range of industries: Over 7,000 organizations in more than 20 industries and 74 countries rely on Aptean to streamline their everyday operations. While some of their products are developed internally, they also have an aggressive acquisition strategy. After years of bringing stand-alone companies and solutions together under the Aptean brand, they needed a partner to help them further unify these various products through a cohesive digital experience.
Over the years Aptean has acquired several well regarded software products that enable efficiency in numerous industries. But they hadn't yet taken the time bring those disparate products under one cohesive brand system. As part of our work, we developed a focused, vibrant design identity which included development of photographic, illustrative, and iconographic styles. This revamped, more contemporary brand now fuels design efforts across their digital landscape.
We took a modular approach to the user experience, designing a series of versatile, reusable content modules to maximize flexibility and streamline navigation through the site. It gave our content team flexibility as they crafted unique narratives around each product, and broke down development into digestible pieces that were easy for our development team to tackle.
Our work with Aptean is ongoing. We’re extending the new design and experience system to their web properties across the globe. We’ve positioned ourselves to easily develop and launch new country sites on an ongoing basis. We’re excited to see our partnership deepen, and watch the Aptean organization grow even stronger.