Using AI To Drive Results in Multi-Channel Marketing Campaigns

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Two things we love to do at FortyFour? Use technology to be smarter marketers, and work closely with disruptive new businesses.

Managing partner Adam Roe has been doing both in his role as a mentor at Techstars Atlanta, a startup incubator in which local entrepreneurs receive guidance from industry veterans. One startup Roe has worked with is already driving results for FortyFour and our clients.

Martech company Eletype uses a combination of AI and machine learning to help marketers oversee their multi-channel campaigns. Described by CEO Michael Sengbusch as “an intelligent monitoring and alerting solution,” Eletype features an AI-enabled digital marketing assistant that monitors one million data points a day and 10,000 marketing campaigns. Eletype continuously keeps tabs on campaigns, even when mere mortals can’t. This way teams can quickly identify and correct campaign problems and can take advantage of new opportunities. It creates cost savings and efficiencies and, more importantly, leads to consistent and reliable campaign results across social, email, and web.

Each day, digital marketers ask the Eletype digital assistant how their campaigns are doing, and they receive a curated set of actionable insights that cut through the noise and tell the team what to focus on that day. And because Eletype is integrated within top marketing platforms like Google Ads and Facebook, it’s easy for marketers to adopt into their workflow—they don’t have to add yet another dashboard to their lives.

FortyFour has already adopted Eletype into our digital marketing strategy, using the tool as part of our marketing analytics to provide more value to our clients. For more on Eletype, check out this video.

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