MailChimp Highlights FortyFour Director of Analytics

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Fellow Atlanta biz MailChimp invited FortyFour Director of Analytics Ryan Anderson to chat data. In marketing it’s tempting to collect an endless bounty of data and attempt to pull conclusions from there, Anderson says — but that isn’t necessarily the best practice. Read the whole MailChimp interview here and don’t forget to check out Anderson’s blog post (also about data! What a guy) here.

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