Digital’s Central Role in Aubuchon Hardware’s Expansion Plans

"We’re your neighborhood hardware store, and we’re trying to win on convenience and service."- William E. Aubuchon IV, president and CEO

FortyFour Managing Partner Adam Roe chats with Internet Retailer about Aubuchon Hardware’s strategy shift towards omnichannel commerce. Aubuchon replatformed to Magento 2 with a focus on buy online pick-up in-store to help serve their loyal customers and shifted their marketing mix towards digital marketing strategies that helped drive engagement and sales.Read more about it here.

Written by on July 25th, 2019 in Insight, Work

Gaia Herbs launches newly designed site to coincide with brand refresh

FortyFour redesigned to bring the herbal supplement manufacturer into the 21st century

We’re proud to announce the launch of Gaia Herbs’ newly redesigned website. The final product is the result of collaboration between our design, UX, development, and content teams alongside the Gaia Herbs team.

Gaia Herbs is unlike many retailers in that they value transparency very highly. As a leading certified organic producer of herbal supplements, their commitment to quality is apparent in everything they create. This same commitment to quality is now evident in their e-commerce experience.

In the age of one-click-to-buy platforms, Gaia Herbs needed a complete site overhaul in order to compete for and effectively convert potential customers. We redesigned the site using a modular approach, which allows Gaia the ability to continue to update and add new products as they’re released. Built on Shopify, the goal was to create a rich, informative content experience that speaks to Gaia’s commitment to quality, while providing ease of navigation and intuitive design.

We look forward to continuing to work with Gaia Herbs and expand their market share in the herbal supplements category.

Written by on June 3rd, 2019 in Work

BASF Launches Newtrition, First Direct-to-Consumer Brand & Site

FortyFour builds new supplement brand from the ground up

We’re proud to announce the launch of BASF’s first direct-to-consumer supplement brand, Newtrition. Our cross-functional team helped BASF across all of our core capabilities, from designing a rich visual identity to developing an intuitive e-commerce experience to creating a thoughtful go-to-market strategy.

BASF is the largest chemical manufacturer in the world. While they’ve historically white-labeled their products, they had the concept for a direct-to-consumer brand: a line of Omega-3s and health supplements called Newtrition. To bring the brand to life, they partnered with FortyFour. We helped BASF distinguish Newtrition from other supplements by anchoring their brand in science. By engineering their products so that they’re easier to digest, Newtrition boasts greater absorption and faster results than their competitors.

Built on Shopify, the site functions as more than just an ecommerce portal. We integrated BASF’s laboratory API into the site so that customers can order test kits, register them with the laboratory, and receive a PDF with their personalized test results all within their user account. In addition to designing and building their site, we launched Newtrition’s social platforms and produced accompanying video and photography in-house.

As the Newtrition brand continues to grow, we look forward to launching additional direct-to-consumer products.

Written by on May 23rd, 2019 in Work

CREDO Mobile Launches New Ecommerce Site

FortyFour leverages Magento expertise to help raise the bar for online cellular provider shopping experiences

FortyFour is excited to announce that, with the help of numerous departments across the agency, our longstanding client partner CREDO Mobile has launched their new ecommerce website. With their new site, CREDO Mobile now offers one of the most intuitive cellular provider shopping experiences online.

CREDO Mobile is a cellular carrier unlike any other: It’s the only carrier that enables its customers to support the political causes they care about most while using the same great devices and service as other carriers. Our relationship with CREDO Mobile goes back years: We’ve helped them reimagine their brand, designed and built their customer engagement site, and continue to support the digital and email marketing efforts that have been so critical to their growth.

Built on Magento, the site is a major step forward for the brand and its goal of providing users with an effortless digital shopping experience. As a certified Magento partner, we were well positioned to ensure CREDO utilized the full capabilities of the platform.

As the CREDO Mobile brand continues to grow, we look forward to being a supportive and strategic partner every step of the way.


Written by on May 16th, 2019 in Work