A Look at the Magento 2 Certified Solution Specialist Exam

Our technical intern, Sally Park, breaks down the exam itself and what it means for developers.

Magento

With many of our developers at FortyFour specialized in Magento, we end up spending a lot of time talking about the platform. While many in the digital service industry are familiar with Magento, not everyone knows what it means to be a Magento 2 Solution Specialist. Becoming a specialist requires an exam, and we’re here to walk you through exactly what that exam entails.

What is it?

According to the Magento website, “a Magento 2 Solution Specialist is an expert user of the Magento 2 e-commerce platform. Drawing on a deep background in business and e-commerce, the Magento 2 Solution Specialist can efficiently align business objectives with Magento 2 functionality, optimize use of native features, and avoid unnecessary customization. Whether as a merchant, a manager, a consultant, or an analyst, the Magento 2 Solution Specialist knows how to make the best use of Magento 2 features and functionality.”

As a Magento 2 Certified Solution Specialist, a developer should not only have knowledge of Magento basics, but also be able to apply what they know in the best possible way to help the client. The exam serves as confirmation that he or she is able to do so, while still aligning with Magento’s core development principles.

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Written by on October 10th, 2018 in Work

On the Various Roles Our Business Analysts Play at FortyFour

Our Business Analysis team, Karla Fleming and Brian Zirbes, walk us through the various roles a BA plays here and what they add to every project.

Business Analyst

A “business analyst” is a difficult role to define. Even the name itself is a bit of a conundrum. In the e-commerce industry, most roles come with a self-explanatory “verb” + “er” style title.

If you develop, you’re a developer. If you design, you’re a designer. If you manage projects, you’re a project manager. So when it comes to a “business analyst,” what’s in a name? It’s a bit murky.

Adding to the confusion, a BA’s role can vary from company to company, even within the field of e-commerce development.

So what do we actually do? Decoding the job from the title isn’t as simple as removing a suffix, but it’s not such a bad thing. In short, we take in business and product requirements and help build out the technical specifications needed to deliver the product.

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Written by on October 2nd, 2018 in Work

What’s Up with All Those Calls from “Google Representatives” Everyone Keeps Getting?

Our Marketing Manager, Pierce Wilford, walks us through where these calls come from and why they matter, or why they don't.

google ads

If you have ever managed a Google AdWords account, you are likely well aware of a problem that, until recently, we had chalked up as Google just trying to make a few extra bucks: the constant phone calls and emails from Google representatives looking to optimize our underperforming AdWords accounts.

Beyond the nuisance of multiple calls and emails per day, they go as far as reaching out to our clients and frightening them with statements about how their account is underperforming and that Google offers this free, short-term service to optimize their account for better results. The client begins to question all the work we’ve done for them and assume our inadequacy and carelessness. Why would they pay us for our services when they can get even better results directly from Google for free? The situation must be drastic for Google to contact them directly, right?

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Written by on September 13th, 2018 in News, Work

Aptean Launches New Site, Unifies Brand Through Digital Experience

FortyFour designed and built the website to bring the various parts of Aptean’s business together within a cohesive brand experience

After months of collaboration with teams across our agency, FortyFour is proud to announce that our client partner Aptean has launched a new website. This best-in-class digital experience further unifies their broad product portfolio under the Aptean brand.

Aptean is a global software company that builds niche products for a wide range of industries. Over 7,000 organizations in more than 20 industries and 74 countries rely on Aptean to streamline their everyday operations. One of their major strategic projects this year was to redesign their information-rich website and introduce new brand messaging. To achieve this goal, Aptean partnered with FortyFour.

Nearly every department in our organization contributed to the end product. Our user experience, design, content, business analysis, development, analytics and project management teams all worked tirelessly to ensure this project was a success. In the end, we designed and built a site that will increase engagement by presenting very technical software information in a personable way that excites users to reach out to the Aptean team.

We look forward to seeing Aptean continue to grow and to helping them achieve their goals in any way we can.

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Written by on August 14th, 2018 in News, Work