We’re proud to announce that our longstanding client Coca-Cola has launched Cokestore.com/1985 to celebrate an iconic year (like, 1985, duh!) and the release of Stranger Things Season 3.
Coca-Cola has partnered with Netflix’s Stranger Things to kick off its new season, which takes place in 1985, by creating a limited edition collection of bottles and merchandise. And what could be more recognizably 1985 than a can of New Coke? That’s right—while supplies last, New Coke is back.
Cokestore.com/1985 will be the official destination for fans who want to taste New Coke, purchase limited edition Stranger Things bottles and merchandise, and shop for authentic Coke throwbacks from the ‘80s. In addition to the e-commerce site, Coca-Cola will be hosting 1985 events at its stores in Atlanta and Las Vegas throughout the summer.
Launching the site was a truly collaborative effort among the Coke, Wieden+Kennedy, and FortyFour teams. To capture a sense of nostalgia for the bygone decade, we looked to 80’s computing and adopted an ASCII-inspired design direction. Then our designers, writers, and developers worked together to reimagine 1985 using bold neons, ‘80s slang, and a few Stranger Things Easter Eggs.
Since 2014, FortyFour has worked with Coca-Cola on the strategy, design, implementation, and evolution of their direct-to-consumer e-commerce ecosystem. The site began as shareacoke.com, an online destination for consumers to purchase personalized name bottles. Over time, Coke has expanded their platform. Now Coke fans can celebrate everything from sporting events to weddings to corporate events and more with the personalized bottles and officially-licensed merchandise available at Cokestore.com.
As Coca-Cola continues to grow Cokestore.com, we look forward to being a supportive and strategic partner every step of the way.
At the time of writing this, my son is less than two months old. As first time parents, my wife and I have fully embraced the ever increasing world of everything baby. Tips for first time parents from your great-great-grandma? Let’s hear them! Do you have a great first-time dad’s blog I should subscribe to? Consider it done. Did we see the 2018 Red Dot Award finalists for all things infant care related? We already bought them all!
From breaking into the marketing industry to his feelings regarding pineapple on pizza, read on to find out what our senior marketing manager, T.R. Wilhoit, has to say.
What brought you to FortyFour?
I had worked at my prior agency for around 4 years, which makes me ancient in “agency years” so it was about time for a change. Coming from a more strategy and planning background, I was interested in learning E-commerce and developing new programs for clients in this industry.
What has been your favorite client project so far and why are you proud of it?
I really enjoy working on Case-Mate’s ongoing marketing. We’re able to see the results of marketing efforts quickly since we’re focused on the E-commerce site, which is rewarding. Plus the target market is something I’m not as familiar with (more fashion-focused), so I learn something new about their audience almost weekly.
Tell us one of your secret talents.
Not sure how much of a secret it is, but I have been a musician my entire life. I mostly play electric guitar but I also play bass, drums, trombone, and baritone. I’ve also put out electronic music a few times, which is featured in the background of this fun Vietnamese makeup tutorial video.
We recently sat down with the talented Taylor Daniel, senior designer here at FortyFour, to learn more about what inspires her work, what she loves about Atlanta, and what she drinks at 4:30pm on Fridays.
Where are you from?
What brought you to FortyFour, and how long have you been working here?
I heard about FortyFour when I was making a move from Birmingham, and I was wanting to grow my skill set in digital & UI. FortyFour was attractive because it’s independently owned and run–a place where you could get your hands dirty and learn faster because you could work on both large and small accounts. The creative leadership came from big agencies and companies, so I knew I could learn from those experiences on a more personal level. And 2.5 years later, here I am!
What’s been your favorite client project so far, and why are you proud of it?
I’ve learned the most and done the most with CREDO Mobile. They came to us for help with digital marketing and e-commerce, but as we’ve built a relationship with them, we’ve helped them with their whole brand. The opportunity to define a brand and create the look feel has been awesome. Then, working on the UI of the donations and e-commerce sites–it feels rewarding to be part of a project from start to end.