What’s Up with All Those Calls from “Google Representatives” Everyone Keeps Getting?

Our Marketing Manager, Pierce Wilford, walks us through where these calls come from and why they matter, or why they don't.

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If you have ever managed a Google AdWords account, you are likely well aware of a problem that, until recently, we had chalked up as Google just trying to make a few extra bucks: the constant phone calls and emails from Google representatives looking to optimize our underperforming AdWords accounts.

Beyond the nuisance of multiple calls and emails per day, they go as far as reaching out to our clients and frightening them with statements about how their account is underperforming and that Google offers this free, short-term service to optimize their account for better results. The client begins to question all the work we’ve done for them and assume our inadequacy and carelessness. Why would they pay us for our services when they can get even better results directly from Google for free? The situation must be drastic for Google to contact them directly, right?

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Written by on September 13th, 2018 in News, Work

Michigan Coalition to Prevent Gun Violence Highlights Our Work with CREDO Mobile

Over the past few years, we have been proud to partner with CREDO Mobile and their efforts to fund progressive causes. Ahead of this year’s March for Our Lives, our team at FortyFour created a series of posters calling for sensible gun control laws in America’s schools. Thanks to the Michigan Coalition to Prevent Gun Violence, you can see some of our work on billboards across the Lansing area.

We look forward to continuing to work with CREDO Mobile.

 

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Written by on August 31st, 2018 in News

Aptean Launches New Site, Unifies Brand Through Digital Experience

FortyFour designed and built the website to bring the various parts of Aptean’s business together within a cohesive brand experience

After months of collaboration with teams across our agency, FortyFour is proud to announce that our client partner Aptean has launched a new website. This best-in-class digital experience further unifies their broad product portfolio under the Aptean brand.

Aptean is a global software company that builds niche products for a wide range of industries. Over 7,000 organizations in more than 20 industries and 74 countries rely on Aptean to streamline their everyday operations. One of their major strategic projects this year was to redesign their information-rich website and introduce new brand messaging. To achieve this goal, Aptean partnered with FortyFour.

Nearly every department in our organization contributed to the end product. Our user experience, design, content, business analysis, development, analytics and project management teams all worked tirelessly to ensure this project was a success. In the end, we designed and built a site that will increase engagement by presenting very technical software information in a personable way that excites users to reach out to the Aptean team.

We look forward to seeing Aptean continue to grow and to helping them achieve their goals in any way we can.

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Written by on August 14th, 2018 in News, Work

Phobio Launches New Site, Paves Way for Future Growth

With the help of FortyFour, Phobio has a new site built on Drupal with updated visual direction and messaging

FortyFour is proud to announce that, with the help of teams across our agency, our client partner Phobio has launched a new website. Built on Drupal and reflective of the brand’s new visual direction and messaging, the website plays a key role in Phobio’s senior leadership’s growth strategy.

This site is the second of a two phase re-launch project: A quick redesign and relaunch was necessary at the end of 2017 because of some key strategic opportunities. But the goal was to always create a more thorough, informative and compelling experience that was reflective of the best-in-class quality of the platforms Phobio builds. That goal has been achieved.

Nearly every department in our organization contributed to the end product: our user experience, design, content, business analysis, development, analytics and project management teams all collaborated to ensure this project was a success.

We look forward to seeing Phobio continue to grow and to helping accelerate that growth in any way we can.

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Written by on July 19th, 2018 in News