What’s Up with All Those Calls from “Google Representatives” Everyone Keeps Getting?

Our Marketing Manager, Pierce Wilford, walks us through where these calls come from and why they matter, or why they don't.

google ads
If you have ever managed a Google AdWords account, you are likely well aware of a problem that, until recently, we had chalked up as Google just trying to make a few extra bucks: the constant phone calls and emails from Google representatives looking to optimize our underperforming AdWords accounts.
Beyond the nuisance of multiple calls and emails per day, they go as far as reaching out to our clients and frightening them with statements about how their account is underperforming and that Google offers this free, short-term service to optimize their account for better results. The client begins to question all the work we’ve done for them and assume our inadequacy and carelessness. Why would they pay us for our services when they can get even better results directly from Google for free? The situation must be drastic for Google to contact them directly, right?

Continue reading

FacebookTwitter
Written by on September 13th, 2018 in News, Work

Michigan Coalition to Prevent Gun Violence Highlights Our Work with CREDO Mobile

Over the past few years, we have been proud to partner with CREDO Mobile and their efforts to fund progressive causes. Ahead of this year’s March for Our Lives, our team at FortyFour created a series of posters calling for sensible gun control laws in America’s schools. Thanks to the Michigan Coalition to Prevent Gun Violence, you can see some of our work on billboards across the Lansing area.

We look forward to continuing to work with CREDO Mobile.

 

FacebookTwitter
Written by on August 31st, 2018 in News

Aptean Launches New Site, Unifies Brand Through Digital Experience

FortyFour designed and built the website to bring the various parts of Aptean’s business together within a cohesive brand experience

After months of collaboration with teams across our agency, FortyFour is proud to announce that our client partner Aptean has launched a new website. This best-in-class digital experience further unifies their broad product portfolio under the Aptean brand.

Aptean is a global software company that builds niche products for a wide range of industries. Over 7,000 organizations in more than 20 industries and 74 countries rely on Aptean to streamline their everyday operations. One of their major strategic projects this year was to redesign their information-rich website and introduce new brand messaging. To achieve this goal, Aptean partnered with FortyFour.

Nearly every department in our organization contributed to the end product. Our user experience, design, content, business analysis, development, analytics and project management teams all worked tirelessly to ensure this project was a success. In the end, we designed and built a site that will increase engagement by presenting very technical software information in a personable way that excites users to reach out to the Aptean team.

We look forward to seeing Aptean continue to grow and to helping them achieve their goals in any way we can.

FacebookTwitter
Written by on August 14th, 2018 in News, Work

Phobio Launches New Site, Paves Way for Future Growth

With the help of FortyFour, Phobio has a new site built on Drupal with updated visual direction and messaging

FortyFour is proud to announce that, with the help of teams across our agency, our client partner Phobio has launched a new website. Built on Drupal and reflective of the brand’s new visual direction and messaging, the website plays a key role in Phobio’s senior leadership’s growth strategy.

This site is the second of a two phase re-launch project: A quick redesign and relaunch was necessary at the end of 2017 because of some key strategic opportunities. But the goal was to always create a more thorough, informative and compelling experience that was reflective of the best-in-class quality of the platforms Phobio builds. That goal has been achieved.

Nearly every department in our organization contributed to the end product: our user experience, design, content, business analysis, development, analytics and project management teams all collaborated to ensure this project was a success.

We look forward to seeing Phobio continue to grow and to helping accelerate that growth in any way we can.

FacebookTwitter
Written by on July 19th, 2018 in News

Our work with CREDO Mobile to create anti-gun violence posters featured in Fast Company

We helped our client empower activists at the March for Our Lives

Can a brand drive more change and direct the future of philanthropy? As a recent article in Fast Company notes, our client CREDO Mobile is exploring how to do exactly that.

CREDO Mobile has always stood for progressive change and regularly engages its customers to support worthy causes. As millions of activists across the globe prepared for the March for Our Lives this past weekend, CREDO Mobile wanted to support those activists with anti-gun violence rallying cries. CREDO Mobile partnered with our design and content teams to create 12 unique posters decrying gun violence and the weapons lobby in the US. All twelve free posters are available for download here.

Continue reading

FacebookTwitter
Written by on March 26th, 2018 in News, Work

What is a business analyst, and why do agencies need one?

FortyFour's Director of Business Analysis Andreu Harris explains

FortyFour has been growing quickly, and this past year, we officially added business analysis to our competencies. But you might be wondering: what is a business analyst, and why did we need one here?

Business Analysis Defined 

The business analyst (BA) acts as a bridge between the cultural and technological sides of a digital agency. From the UX designers to content strategists to technology directors, various agency teams have a difficult time integrating the myriad projects and platforms in which they’re working. That’s where the BA comes in.

At the beginning of any project, the BA gathers all the requirements and develops a game plan. Through consumer research, design thinking, customer journey mapping, user flows, prototypes, and user stories, BAs are able to round-up all the requirements a new project will bring with it. Their goal is to ensure a consistent product vision, from the initial client discovery phase to the product release and through ongoing maintenance.

Continue reading

FacebookTwitter
Written by on March 1st, 2018 in Insight, News

Where retailers are going

FortyFour's Ryan Anderson analyzes recent moves by Walmart & Amazon to predict the future of retail

The retail industry is in a state of flux. Legacy companies are still trying to navigate the move to ecommerce, and the new upstarts are learning why a physical presence is useful. Out of that turmoil, the retail landscape has come to be dominated by two firms: Walmart and Amazon.

Walmart has done a fantastic job of rebooting their ecommerce strategy in recent years. Marc Lore, who has run the ecommerce business unit since Walmart bought his company Jet.com for $3 billion in 2016, has taken what Walmart Labs was supposed to do and super-charged it with acquisitions and a laser-focused strategy.

Walmart has built out a brand strategy through the acquisition of companies like Bonobos, ModCloth, and Moosejaw. This lets them offer unique products that can’t be directly price shopped across retailers (Bonobos) while also leaning in to premium brands (through Moosejaw and ModCloth) for the customers who don’t consider themselves “Walmart shoppers.”

With that work underway and performing well, Walmart is focusing on additional customer experience points. Recode writes of two such projects, focused on a personal shopper experience for “high net worth urban consumers” as well as a rethinking of the in-store shopping experience. We’ll leave the latter alone for now because “fixing in-store shopping” could be a book’s worth of thoughts.

Continue reading

FacebookTwitter
Written by on February 20th, 2018 in Insight, News

Making Phobio’s website & messaging more awesome

Leader in device trade-in and collaboration platforms recruits FortyFour for website redesign & messaging refresh

Phobio is known as a leader in the device trade-in space, but they’re more than a brick & mortar retail service–and they needed some help communicating that on their website. In partnership with the Phobio team, we’ve embarked on a two-phase effort to elevate their brand with updated designs and refreshed messaging. We’re proud of our hard work so far, so we wanted to take the opportunity to share the results of phase one and to congratulate our teams.

Phase one of the project began with discovery sessions to uncover what makes Phobio so great at what they do. Over the course of several conversations, we learned that they’re innovative and entrepreneurial, continually setting and resetting the bar for device trade-in. Their team is serious about software, but they also have vibrant personalities and a warm culture. So we realized that a pretty simple question seems to drive the Phobio team: what if we make device trade-in awesome?

Continue reading

FacebookTwitter
Written by on February 7th, 2018 in Insight, News, Work

FortyFour certified as a Google Partner in search advertising

Agency recognized for demonstrated knowledge and sustained client performance

We’re excited to announce that Google has recognized FortyFour as a leader in digital marketing and paid search advertising. Earlier this week, FortyFour received the shiny new badge that proves it: our agency is a certified Google Partner with a specialization in search advertising.

Google Partners are agencies who have proven to be both knowledgeable and successful in various advertising specializations. To become a paid search Partner, FortyFour had to pass Google AdWords product certification exams and demonstrate six months of sustained client performance in search advertising. Some of our most impactful work has come with partners such as Case-Mate, where we more than doubled paid search activity year over year, and Manhattan Associates, where we saw cost per conversion drop by 25% after taking over their program.

“Digital marketing, and search marketing in particular, remains an important pillar for brands,” says Director of Digital Marketing Ryan Anderson. “It’s an opportunity for companies to develop and deliver messages that resonate with their audiences. I’m proud that we’ve worked with our clients to do exactly that.” And FortyFour is proud of our digital marketing team for earning this certification–congratulations!

FacebookTwitter
Written by on February 1st, 2018 in News, Work

FortyFour gives back

This holiday, we raised money for three Atlanta charities

This holiday season, we decided to give back to Atlanta, the city that made us. We divided the office into three teams, and each team chose a local charity to support: the Atlanta chapter of the International Rescue Committee, The Giving Kitchen, and The Atlanta Children’s Shelter.

In a little over one month, 57 donors helped our teams raise $2,500 to benefit those charities. But it gets better–the partners at FortyFour generously matched every penny donated to each cause, which brought our grand donation total to $5,000. We announced the final numbers at our belated holiday party, giving everyone that much more reason to celebrate.

We’re thrilled to be a part of this community and thankful for the opportunity to give back. Thank you so much to everyone who helped us make a difference this year!

FacebookTwitter
Written by on January 30th, 2018 in Culture, News

Coke ranked as 9th favorite brand among millennials

Recent study attributes success to "Share a Coke" program

Brands are eager to capture the attention of millennials: the generation that came of age around the 2000s, was the first to adopt social media, and has driven consumer culture since it began gaining purchasing power in the mid-aughts. Famously picky and equally loyal, millennials are an audience every brand strives to be on the good side of.

Our longstanding partner Coca-Cola has done just that. According to Business Insider’s recent study of millennial brand loyalty, the most refreshing drink on the shelves is also millennials’ most beloved beverage. Out of a hundred iconic brands—including Apple, Nike and Amazon—the study ranked Coke as millennials’ ninth favorite.

Continue reading

FacebookTwitter
Written by on January 25th, 2018 in Insight, News, Work

MailChimp Highlights FortyFour Director of Analytics

Ryan Anderson talks with the email marketing service about metrics

Fellow Atlanta biz MailChimp invited FortyFour Director of Analytics Ryan Anderson to chat data. In marketing it’s tempting to collect an endless bounty of data and attempt to pull conclusions from there, Anderson says — but that isn’t necessarily the best practice. Read the whole MailChimp interview here and don’t forget to check out Anderson’s blog post (also about data! What a guy) here.

FacebookTwitter
Written by on June 8th, 2017 in News

Fast Company Highlights FortyFour’s Work with CREDO Mobile

Our copy, design, and video work gets a shout out

We’re so excited to see our partner CREDO get recognized for all the great work it’s doing supporting progressive causes. We’re not the only ones impressed, either. Fast Company published a piece applauding the company’s philanthropic efforts, as directed by its clientele. FortyFour’s contributions — including content, design, and video work — also appear in the article. We’re proud our contributions could help propel this brand’s growth, especially when paired with such good causes.

FacebookTwitter
Written by on May 26th, 2017 in News, Work

Building a Different Kind of Digital Agency

How FortyFour found its footing

When we started this journey five years ago, we really didn’t think we were starting an agency. To be honest, it wasn’t the intent. We had other aspirations, but we’ll save that for another post.

Once we knew that we were heading down the agency path, we took time to think about what we wanted to create. We didn’t want to just be another agency. We imagined something different, a company that valued real client partnerships — not perceived partnerships where budgets and margins are at the core — but partnership that results in exceptional work facilitated by integrated teams. We cultivated an agency with senior, hands-on talent creating the best digital products and services, where the managing partners stayed close to clients, and the work we created was paramount. We saw a need for brands to have a partner with expertise in designing, building, marketing, and measuring digital initiatives. We placed value on people, culture, transparency, and on developing long-term relationships.

We could have chosen a different path, but we chose this one.

Continue reading

FacebookTwitter
Written by on May 5th, 2017 in Insight, News

FortyFour Continues to Build an E-Commerce Capability

Our agency expands with Magento

Our agency is excited to announce further growth efforts in the e-commerce sphere. We now employ 10 developers specifically certified with the leading, enterprise-class e-commerce platform, Magento. Magento is written in PHP (hypertext preprocessor), a popular open-source, general-purpose scripting language malleable for web development. One in every four online businesses operate on Magento, making our team’s finesse all the more valuable. With so many developers on staff well-versed on this crucial platform, we can tend to clients’ needs even better, while keeping their brands’ practice as modern as possible.

FacebookTwitter
Written by on April 27th, 2017 in News

Shoney’s Gets a Refresh

Reinvigorating a classic American dining institution

The top casual dining destination asked FortyFour to revitalize its 70-year-old brand. We were so excited to breathe fresh life into the Americana favorite and attract new customers in the process. We worked closely to modernize Shoney’s across social media channels, as well as outside the digital realm with in-store menus, to-go cups, and billboard treatments. Read more about our work with Shoney’s here.

FacebookTwitter
Written by on February 1st, 2017 in News, Work