What Makes Content Great?

Our Director of Content reflects on four characteristics that all great pieces of content share, and how FortyFour utilizes those lessons

When I started working at FortyFour, I was the only member of the newly established content team. But FortyFour is growing. Since the time I’ve been here, we’ve practically doubled in size and what was once a solo content venture is now a solid team of three.

As both our team and agency grow, old ways of thinking and doing must be amended with, if not outright replaced by scalable ways of ensuring our work is original and value generating for our clients. As FortyFour’s content team matures, so has the need to create frameworks that enable us to sustain the high quality of work it has become known for.

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Written by on September 11th, 2018 in Insight, Work