Can a Website Be Art for Art’s Sake?

Our senior designer, Caroline, tackles a question sparked by a debate among our design team.

The design team at FortyFour takes inspiration seriously. We spend significant time crawling Awwwards, Dribbble, Behance, Httpster, CollectUi, and Bestfolios, to name a few. We discuss inspirational art, type, and UI projects in our creative team weekly meetings. We share drool-worthy interactions and color palettes via slack. All of this preparation makes it easier to kick off new projects and bring fresh ideas to new pitches.

Recently, this practice sparked a heated debate across the team.

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Written by on October 31st, 2018 in Design

Sketch, Principle, and Several Dozen Sleepless Nights: A New Father Reflects on Design Tools and the World of Parenting

Just a little less than two months after the birth of his son, our senior art director, Hadi Seyfi, has some thoughts on the world of baby product design and the tools we've been using here at FortyFour to make processes run smoother, and more creatively.

At the time of writing this, my son is less than two months old. As first time parents, my wife and I have fully embraced the ever increasing world of everything baby. Tips for first time parents from your great-great-grandma? Let’s hear them! Do you have a great first-time dad’s blog I should subscribe to? Consider it done. Did we see the 2018 Red Dot Award finalists for all things infant care related? We already bought them all!

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Written by on July 30th, 2018 in Design, Uncategorized

What Can Live Music Teach Us About Designing Engaging UX?

User experience principal, Paul Landon, reflects on finding inspiration as a designer in a recent trip to the symphony.

Photo by Gavin Whitner

While it might seem UX design and the Atlanta Symphony Orchestra don’t have much in common, I’ve been putting a lot of thought into the aspects they share. I recently had the pleasure of attending a symphony performance in Atlanta and found myself with two questions on my mind.

  • What does music have to do with digital experience design?
  • How can my experience at the symphony affect my approach to crafting engaging UX?

As your night at the symphony begins, you’re immediately engulfed in a hail of emotions. Directly beneath the theatre stage, an orchestra warms up in the pit. The drone of musicians tuning their instruments resonates through the packed room. Cushioned velvet seats hush the anticipatory murmuring from the balcony seats above. Rising to the podium, the conductor flourishes a baton to silence orchestra and audience alike. With a furious upwards swing, the performance begins.

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Written by on July 17th, 2018 in Design, Insight

Design We Love: June Edition

Design, illustration, typography and more that our creative team saw and loved in June.

Every week, our talented and energetic design team gathers round the conference table in the room we’ve lovingly named “Inman Park” to talk about stuff that’s inspired them that week. Over the course of the month, they tend to amass a lot of great stuff so we’ve started cataloging it here on the blog! Here’s what our design team was loving in June.

Spectral
Spectral is the first customizable and interactive parametric Google font by Prototypo.

Spectral Design
Spectral

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Written by on July 5th, 2018 in Design