E-commerce SEO: Drive Traffic and Delight Searchers

When consumers seek inspiration, not just solutions, how do retailers successfully respond?

SEO for e-commerce retailers

When we’re starting an e-commerce project at FortyFour, clients often mention the importance of SEO for their business, usually in regards to maintaining traffic after a redesign or a re-platforming. What’s not often discussed, however, is how SEO is a part of the shopping journey — or how content can be optimized for organic search growth and deliver long-term impact.

In retail, the display or kiosk can make a difference in whether a product sells. Even where the product is placed in relation to other brands, or how close the product is to the ground, can drastically impact sales. Consider a busy afternoon in SoHo or 5th Avenue in New York—the window display is meant to draw your attention and ultimately make you shop for the exact item or other items in the store. Let’s just say there are a lot of variables for why something may catch a shopper’s eye.

While e-commerce marketers tend to focus on conversion metrics, standardized functionality, and templated (or repeatable) design, the most natural function of a shopping experience is often the most ignored—window shopping or browsing. Shoppers are not always looking for an exact solution. Sometimes they’re just looking for inspiration.

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Written by on June 25th, 2018 in Insight

The Art and Science of Minimum Viable SEO Strategy

Part 1 of the Epic Tale: Establishing long-term excellence

If you’ve worked in marketing in some capacity in the last few years, you’re probably familiar with a certain syndrome. It’s called “bright, shiny object” syndrome, and it affects marketers all over the world as they become distracted by the latest fad or trend in the marketing world. Whether it’s Snapchat for your B2B financial firm or Instagram for a funeral home, you may have been the victim or carrier of the syndrome (and that’s OK). With all of the new channels and marketing opportunities developing almost daily, it’s increasingly difficult to stay on top of the digital marketing world.

This is why few channels have lasted with the development of the internet as a more lower cost sales vehicle.Continue reading

Written by on May 10th, 2017 in Insight, Resources, Work