If you have ever managed a Google AdWords account, you are likely well aware of a problem that, until recently, we had chalked up as Google just trying to make a few extra bucks: the constant phone calls and emails from Google representatives looking to optimize our underperforming AdWords accounts.
Beyond the nuisance of multiple calls and emails per day, they go as far as reaching out to our clients and frightening them with statements about how their account is underperforming and that Google offers this free, short-term service to optimize their account for better results. The client begins to question all the work we’ve done for them and assume our inadequacy and carelessness. Why would they pay us for our services when they can get even better results directly from Google for free? The situation must be drastic for Google to contact them directly, right?