FortyFour Managing Partner Adam Roe chats with Internet Retailer about Aubuchon Hardware’s strategy shift towards omnichannel commerce. Aubuchon replatformed to Magento 2 with a focus on buy online pick-up in-store to help serve their loyal customers and shifted their marketing mix towards digital marketing strategies that helped drive engagement and sales.Read more about it here.
We’re proud to announce that our longstanding client Coca-Cola has launched Cokestore.com/1985 to celebrate an iconic year (like, 1985, duh!) and the release of Stranger Things Season 3.
Coca-Cola has partnered with Netflix’s Stranger Things to kick off its new season, which takes place in 1985, by creating a limited edition collection of bottles and merchandise. And what could be more recognizably 1985 than a can of New Coke? That’s right—while supplies last, New Coke is back.
Cokestore.com/1985 will be the official destination for fans who want to taste New Coke, purchase limited edition Stranger Things bottles and merchandise, and shop for authentic Coke throwbacks from the ‘80s. In addition to the e-commerce site, Coca-Cola will be hosting 1985 events at its stores in Atlanta and Las Vegas throughout the summer.
Launching the site was a truly collaborative effort among the Coke, Wieden+Kennedy, and FortyFour teams. To capture a sense of nostalgia for the bygone decade, we looked to 80’s computing and adopted an ASCII-inspired design direction. Then our designers, writers, and developers worked together to reimagine 1985 using bold neons, ‘80s slang, and a few Stranger Things Easter Eggs.
Since 2014, FortyFour has worked with Coca-Cola on the strategy, design, implementation, and evolution of their direct-to-consumer e-commerce ecosystem. The site began as shareacoke.com, an online destination for consumers to purchase personalized name bottles. Over time, Coke has expanded their platform. Now Coke fans can celebrate everything from sporting events to weddings to corporate events and more with the personalized bottles and officially-licensed merchandise available at Cokestore.com.
As Coca-Cola continues to grow Cokestore.com, we look forward to being a supportive and strategic partner every step of the way.
We’re proud to announce the launch of Gaia Herbs’ newly redesigned website. The final product is the result of collaboration between our design, UX, development, and content teams alongside the Gaia Herbs team.
Gaia Herbs is unlike many retailers in that they value transparency very highly. As a leading certified organic producer of herbal supplements, their commitment to quality is apparent in everything they create. This same commitment to quality is now evident in their e-commerce experience.
In the age of one-click-to-buy platforms, Gaia Herbs needed a complete site overhaul in order to compete for and effectively convert potential customers. We redesigned the site using a modular approach, which allows Gaia the ability to continue to update and add new products as they’re released. Built on Shopify, the goal was to create a rich, informative content experience that speaks to Gaia’s commitment to quality, while providing ease of navigation and intuitive design.
We look forward to continuing to work with Gaia Herbs and expand their market share in the herbal supplements category.
We’re proud to announce the launch of BASF’s first direct-to-consumer supplement brand, Newtrition. Our cross-functional team helped BASF across all of our core capabilities, from designing a rich visual identity to developing an intuitive e-commerce experience to creating a thoughtful go-to-market strategy.
BASF is the largest chemical manufacturer in the world. While they’ve historically white-labeled their products, they had the concept for a direct-to-consumer brand: a line of Omega-3s and health supplements called Newtrition. To bring the brand to life, they partnered with FortyFour. We helped BASF distinguish Newtrition from other supplements by anchoring their brand in science. By engineering their products so that they’re easier to digest, Newtrition boasts greater absorption and faster results than their competitors.
Built on Shopify, the site functions as more than just an ecommerce portal. We integrated BASF’s laboratory API into the site so that customers can order test kits, register them with the laboratory, and receive a PDF with their personalized test results all within their user account. In addition to designing and building their site, we launched Newtrition’s social platforms and produced accompanying video and photography in-house.
As the Newtrition brand continues to grow, we look forward to launching additional direct-to-consumer products.