Meet the FortyFour Team: Roger Baldowski

Get to know our Creative Director

Roger Baldowski has returned to his Atlanta roots to become the new Creative Director here at FortyFour. His addition to the team ensures that the office will never be bereft of creative vision nor banjo music. Here’s a peek at the man behind the myth.

Where are you from?

ATL

What’s your favorite part of Atlanta?

I will be rediscovering the city I left nearly 10 years ago. This city has changed so much, I’m very excited to get to know it all over again.

What brought you to FortyFour?

My desire to move back South and work at a small, independent agency again.

Give us the elevator pitch you have ready when someone asks you to explain what a creative director does at a digital agency.

Creative Cheerleading. I work closely with the creatives to build beautiful and intuitive digital experiences, getting clients excited about new ideas and innovative approaches.

Tell us one of your secret talents.

Music. I play banjo and drums.

Cats or dogs?

Is this even a question? #doglife

Pineapple on pizza: yes or no?

All day

If you were a professional wrestler, what song would play as you walk out into the ring?

Putting People on the Moon – Drive By Truckers

What do you like most about 44?

So far, the people. Coming from NYC, it’s very refreshing to meet and work with so many kind, humble and talented folks.

What career advice would you give to someone starting out in your role/industry?

Be smart, be nice. This industry is chaotic and can eat you for lunch. Have a POV but with keen self-awareness. Know your audience and know the opportunity at hand. Also, just pay attention. The best insights and solutions come from personal experiences. Find a pain point and use technology to solve it.

If you could meet anyone (fictional, historical, alive, whatever…), who would it be and why?
Bill Murray. If I die, I want to come back as Bill Murray. The guy is famous for being himself and doesn’t care what anyone thinks. My dream day would consist of a cold beer and a round of golf with Bill Murray.

FacebookTwitterLinkedIn
Written by on December 19th, 2018 in Culture

On the Various Roles Our Business Analysts Play at FortyFour

Our Business Analysis team, Karla Fleming and Brian Zirbes, walk us through the various roles a BA plays here and what they add to every project.

Business Analyst

A “business analyst” is a difficult role to define. Even the name itself is a bit of a conundrum. In the e-commerce industry, most roles come with a self-explanatory “verb” + “er” style title.

If you develop, you’re a developer. If you design, you’re a designer. If you manage projects, you’re a project manager. So when it comes to a “business analyst,” what’s in a name? It’s a bit murky.

Adding to the confusion, a BA’s role can vary from company to company, even within the field of e-commerce development.

So what do we actually do? Decoding the job from the title isn’t as simple as removing a suffix, but it’s not such a bad thing. In short, we take in business and product requirements and help build out the technical specifications needed to deliver the product.

Continue reading

FacebookTwitterLinkedIn
Written by on October 2nd, 2018 in Work

Michigan Coalition to Prevent Gun Violence Highlights Our Work with CREDO Mobile

Over the past few years, we have been proud to partner with CREDO Mobile and their efforts to fund progressive causes. Ahead of this year’s March for Our Lives, our team at FortyFour created a series of posters calling for sensible gun control laws in America’s schools. Thanks to the Michigan Coalition to Prevent Gun Violence, you can see some of our work on billboards across the Lansing area.

We look forward to continuing to work with CREDO Mobile.

 

FacebookTwitterLinkedIn
Written by on August 31st, 2018 in News

Meet the FortyFour Team: Witt Langstaff

Meet Our Solutions Lead

If you’ve ever wondered what it’s like inside the mind of a UX Designer, take a glimpse into the world of Witt Langstaff’s life. From his secret talents to his penchant for dad jokes, read all about our South Carolina-born Solutions Lead!

Where are you from?

Hartsville, South Carolina, USA, Planet Earth. It’s in Darlington County, which has a huge NASCAR speedway – You can do Daytona, you can tackle Talladega, but you can’t tame Darlington (at least that’s what they say.) I was born in a hospital not far from the track.

What brought you to FortyFour?

I was working for a startup, and my good buddy Graydon is the Director of Content here – he mentioned 44 needing some help on the UX team so we made it happen. I really like the folks who work here, and saw it as a good opportunity to learn and grow. It’s been great so far!

Continue reading

FacebookTwitterLinkedIn
Written by on August 28th, 2018 in Culture