The design team at FortyFour takes inspiration seriously. We spend significant time crawling Awwwards, Dribbble, Behance, Httpster, CollectUi, and Bestfolios, to name a few. We discuss inspirational art, type, and UI projects in our creative team weekly meetings. We share drool-worthy interactions and color palettes via slack. All of this preparation makes it easier to kick off new projects and bring fresh ideas to new pitches.
Recently, this practice sparked a heated debate across the team.
I found a particularly interesting site that I showed to my deskmate, Liz. The website in question had truly strange interactions, an initially imperceptible purpose, and an impossible layout on mobile. After several minutes of digging, we discovered it was site for designer shoes. Liz suggested we pull up another site, this time for a restaurant. The throwback styling of the site immediately conjured up memories of customizing my first MySpace layout. It had letters tracing the cursor, overlapping tickers, and a color palette that made your eyes vibrate.