At the end of May, the e-commerce community was abuzz with the news that Adode would be acquiring Magento. For those who are entrenched in the community, the news should come as no surprise. This has been the plan since Permira acquired Magento from Ebay in 2015. But whether or not this was expected doesn’t answer the most important question: Is the acquisition good for Magento and its customers?
Here at FortyFour, we believe the answer is yes.
The e-commerce platform market has seen a great deal of consolidation over the last few years. The most notable acquisitions were SAP’s purchase of Hybris and Salesforce’s purchase of Demandware. These platforms, which already had good penetration into the enterprise market, were further strengthened by their new parent company’s broad suite of offerings.