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Digital’s Central Role in Aubuchon Hardware’s Expansion Plans

"We’re your neighborhood hardware store, and we’re trying to win on convenience and service."- William E. Aubuchon IV, president and CEO

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FortyFour Managing Partner Adam Roe chats with Internet Retailer about Aubuchon Hardware’s strategy shift towards omnichannel commerce. Aubuchon replatformed to Magento 2 with a focus on buy online pick-up in-store to help serve their loyal customers and shifted their marketing mix towards digital marketing strategies that helped drive engagement and sales.Read more about it here.