Roger Baldowski has returned to his Atlanta roots to become the new Creative Director here at FortyFour. His addition to the team ensures that the office will never be bereft of creative vision nor banjo music. Here’s a peek at the man behind the myth.
Where are you from?
What’s your favorite part of Atlanta?
I will be rediscovering the city I left nearly 10 years ago. This city has changed so much, I’m very excited to get to know it all over again.
What brought you to FortyFour?
My desire to move back South and work at a small, independent agency again.
Give us the elevator pitch you have ready when someone asks you to explain what a creative director does at a digital agency.
Creative Cheerleading. I work closely with the creatives to build beautiful and intuitive digital experiences, getting clients excited about new ideas and innovative approaches.
Tell us one of your secret talents.
Music. I play banjo and drums.
Cats or dogs?
Is this even a question? #doglife
Pineapple on pizza: yes or no?
If you were a professional wrestler, what song would play as you walk out into the ring?
Putting People on the Moon – Drive By Truckers
What do you like most about 44?
So far, the people. Coming from NYC, it’s very refreshing to meet and work with so many kind, humble and talented folks.
What career advice would you give to someone starting out in your role/industry?
Be smart, be nice. This industry is chaotic and can eat you for lunch. Have a POV but with keen self-awareness. Know your audience and know the opportunity at hand. Also, just pay attention. The best insights and solutions come from personal experiences. Find a pain point and use technology to solve it.
If you could meet anyone (fictional, historical, alive, whatever…), who would it be and why?
Bill Murray. If I die, I want to come back as Bill Murray. The guy is famous for being himself and doesn’t care what anyone thinks. My dream day would consist of a cold beer and a round of golf with Bill Murray.