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How Drupal Helps Busy Enterprises Build Audiences Across Multiple Channels

Our Senior Drupal Architect breaks down how Drupal adapts to the requirements and needs of every project

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When companies are deciding how to best manage their content, Drupal is a consistently reliable choice. Regardless the size of a website build, the purpose will arguably remain the same: to engage, to inform and to connect. Drupal alleviates modern content management headaches while promoting the integrity of brands and enhancing customer digital experiences. Let’s talk about all the ways Drupal helps busy enterprises build their audiences and create engaging, informative content across multiple channels.

What is Drupal anyway?

Drupal says it best, so let’s leave it to them:

“We’re the leading open-source CMS for ambitious digital experiences that reach your audience across multiple channels.”

The open-source concept is extremely important here since it not only means that Drupal improves and maintains their own product, but promotes others to contribute and give back in the form of modules, themes and even to Drupal Core itself. Let’s not forget that Drupal and its community provides all of this for free.

Should I always choose Drupal?
The answer is NO. Platforms should be chosen based on the requirements of the project, client needs, budget, etc. and knowing what tool to choose is vital to capturing the digital experience. Now on to the good stuff!

How does Drupal help build audiences across multiple channels?
Before you even build a website, you have to know who your audience is. Analytics tools can help you better know and build your audience. We even have a team at FortyFour who specializes in this area if you’re looking for help! With that said, let’s dissect the multi-channel idea.

The “multiple channel” idea stems from Drupal’s ability to wear many different hats at the same time, or even just look really, really good in one. Drupal can adapt and mold to the requirements of any project, whether, e-Commerce shop, web app or multilingual, multinational corporate marketing site. These different channels are made possible by the considerably limitless characteristics of Drupal. Let’s break them down.

  • Adaptable
    While the core language of Drupal has always been PHP, the release of Drupal 8 extended the functionality of the CMS by harnessing frameworks like Symfony, Twig and Object Oriented Programming (OOP). Drupal 8’s API First Initiative has completely transformed the possibilities of it’s potential now that modern JS frameworks like React JS and Angular 2 can be used create sleek, interactive user interfaces. All of this allows developers who are learned in these areas to beat the curve and jump in head first, which leads to the next characteristic.
  • Content Management and Accountability
    Content Management is definitely the sole purpose of its existence, otherwise it wouldn’t be called a CMS! The daily CUD operations, otherwise known as Create, Update, Delete are all typically done in the admin interface (unless you have a nice headless App) and follow the same flow to empower content administrators and make the process less taxing. It should also be recognized that Drupal has extensive permission and roles that are baked in and can even be extended to have Workflows for large corporation who want to control when/if content is actually published!
  • Scalable
    The scalability of any CMS is important since any website should be able to grow with its company. Drupal does this in a couple of ways. With a small amount of configuration, Multisite Installations comes out-of-box with Drupal. Secondly, The Multilingual Initiative can be enabled to create translations for content, and when paired with a multisite setup, can allow a company to replicate and maintain the look and feel of their brand in one codebase while extending the freedom for unique content experiences in other markets.
  • Extendible
    The large community of Drupal developers and contributed modules gives Drupal an even more robust toolkit to meet the everyday needs of a company, especially in regards to SEO and Accessibility. Various modules extend Drupal is very different, very important ways, but one I’d like to illuminate is the Drupal Commerce project that was completely revamped for Drupal 8. The reason this is so important is that is puts Drupal into the e-Commerce running with other platforms, while keeping the foundational integrity of it’s CMS role.
  • Flexible
    Robust customization and flexibility of Drupal raise the ceiling on how UX and Design teams can approach how brands are represented and how users interact with your content. Whether it be through the Theming API or an advanced JS framework, Drupal let’s you pick!

When you’re a busy enterprise, managing content and a website shouldn’t be a chore. Whatever channel you are, remove the boundaries.

 

Patrick Sweeney is a Senior Drupal Architect and Acquia Certified Developer at FortyFour.

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