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Meet the FortyFour Team: Karla Fleming Edition

Meet Our Business Analyst

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Have you ever wondered what a business analyst does on a day to day basis at a digital agency? Our resident BA, Karla Fleming, is here to explain it to you, while also sharing her thoughts on podcasts, latino food, and the always raging debate here at FortyFour—pineapple on pizza.

Where are you from?

Jefferson, GA

Give us the elevator pitch you have ready when someone asks you to explain what a business analyst does at a digital agency.

As a business analyst, my job is to retrieve business and technical requirements from the client and verify that the solutions we are delivering are in line with the client’s needs. To do this, I am writing user stories and I stay in contact with the developers to make sure that they have all of the information and tools that they need to deliver the solution needed.

What has been your favorite client project so far and why are you proud of it?

Phobio has been one of my favorite projects so far because I have been able to see the project develop and change from the time we won the business until we launched the site.

What’s something you’re really, really good at cooking?

I never enjoyed cooking until just a few years ago. I’m still working to specialize in good everyday meals. But desserts are my favorite type of food to prepare! My specialty is a cranberry apple pie recipe that was passed down from my mother-in-law!

Cats or dogs?

Both! I have two dogs and a cat at home!

What are your favorite podcasts for your morning commute?

I listen to a lot of podcasts! But I always start my day off with Up First by NPR and then a mix of the following:

Who? Weekly
Revisionist History by Malcolm Gladwell
Forever 35 by Kate Spencer & Doree Shafrir
In the Dark by APM Reports
Conexiones: Historias de Latinos en STEM

Pineapple on pizza: yes or no?

Absolutely not, should be a crime.

The best pizza topping is artichoke hearts.

If you weren’t working in business analysis, what would you be doing?

I would probably be getting my PhD in Math.

What advice would you give to someone who wanted to break into business analysis?

My advice to help break into a role would be to network heavily and be sure to highlight the logic you use when analyzing a problem. My advice once you’re in that role in a digital agency would be to become comfortable with ambiguity. It’s rare that you’ll ever have all the information from the get go. It’s about asking questions, and then its learning how to ask the right questions.

What’s your favorite part of Atlanta?

Definitely the latino food scene! Some of my favorite places are El Super Pan, Arepa Mia, and Papi’s Cuban & Carribbean Grill.

What’s your happy hour drink of choice?

A nice glass of Pinot Noir or Cabernet Sauvignon

Let’s say you win the lottery– the big one. What’s the first thing you buy?

*Disclaimer* After I pay off all of my outstanding debts…

I’m buying condos in each one of my favorite cities! New York City; Barcelona, Spain; Lisbon, Portugal; Edinburg, Scotland; and San Juan, Puerto Rico.

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