From breaking into the marketing industry to his feelings regarding pineapple on pizza, read on to find out what our senior marketing manager, T.R. Wilhoit, has to say.
What brought you to FortyFour?
I had worked at my prior agency for around 4 years, which makes me ancient in “agency years” so it was about time for a change. Coming from a more strategy and planning background, I was interested in learning E-commerce and developing new programs for clients in this industry.
What has been your favorite client project so far and why are you proud of it?
I really enjoy working on Case-Mate’s ongoing marketing. We’re able to see the results of marketing efforts quickly since we’re focused on the E-commerce site, which is rewarding. Plus the target market is something I’m not as familiar with (more fashion-focused), so I learn something new about their audience almost weekly.
Tell us one of your secret talents.
Not sure how much of a secret it is, but I have been a musician my entire life. I mostly play electric guitar but I also play bass, drums, trombone, and baritone. I’ve also put out electronic music a few times, which is featured in the background of this fun Vietnamese makeup tutorial video.
Cats or dogs?
Both love me and I love both
Twitter or Instagram?
Twitter 100%, keep things weird. I will admit that Instagram is probably the best social network now though.
Pineapple on pizza: yes or no?
If you weren’t working in marketing, what would you be doing?
Probably music full-time if there were actually money in that
What advice would you give to someone who wanted to break into the marketing industry?
Start anywhere you can. One of the best parts of the ad industry is that agencies usually pay interns, which is not standard in other industries. Once you are in somewhere, hustle hard and try to do anything you can to help your superiors and enhance the process. You’re only a “junior” or “intern” by title when you start off, but you’ll be treated like one if you choose to not work harder than everyone else.
What’s your favorite part of Atlanta?
Well I’m a Westsider, so I have an affinity for the Westside. I really like how unique all of the boroughs are and how different the people are within them. For example, East Atlanta versus Buckhead — I’d much rather be in East Atlanta (shout out to the Earl and Graveyard Tavern).
If you were a professional wrestler, what song would play as you walk out into the ring?
Natural Born Killaz by Ice Cube & Dr. Dre