If you think the tournament is madness you should take a look at behind the scenes. In partnership with Turner Sports, we created the first “social arena” and integrated various social components into the March Madness onDemand mobile, broadband, and tablet apps.
The project included the integration of social features throughout the popular March Madness app, a Facebook application that allowed fans to select bracket winners, a cheering component that resulted in the selection of the loudest fans, and the ability to share video highlights with friends. The real winner here, of course, was the sponsor.
Engaging users across platforms is critical to a growing fan base.