Share a Coke

UX & Design, Digital Development, E-Commerce, Analytics

Connecting Coca-Cola with a new generation of consumers

In 2014 Coca-Cola launched Share a Coke, a groundbreaking new program that used personalized Coke bottles to make millions of moments of happiness that much more special. Coke’s innovative direct-to-consumer program was sophisticated: It seamlessly combined product, customization and social media in a way that boosted the brand and generated instant credibility with millennials. In order to ensure the bold idea was a success, they chose to work with FortyFour.

FortyFour

personalize a bottle

Make Your Own

Beyond Custom Bottles

Because of Share a Coke’s success, Coca-Cola soon decided to expand the scope of the site. First additional brands like Diet Coke and Coke Zero were introduced. Eventually the products expanded beyond personalized bottles. All licensed merchandise, from apparel to glassware to other custom products, would now be found at ShareaCoke.com. FortyFour was there every step of the way, helping to expand and refine the experience.

Reaching the Right Audience

As Share a Coke has grown, our work with Coca-Cola has grown with it. We now oversee the creation of Share a Coke’s e-mail, social and digital marketing. Our analytics team ensures every communication and interaction is learned from, iterated on and optimized. And we’re always improving the program, ensuring that Coke lovers have the same delightful, instinctual path to purchase they’ve come to expect, whether visiting the site on mobile or desktop.

Marketing 2016

Every Channel Performed
30 Distinct Marketing Campaigns
Generated over 74,000 orders
Social influenced 10% of total orders

  • Email
  • Paid Marketing
  • Direct
  • Search
  • Retargeting / Other

Capitalizing on Success

As Share a Coke has grown, our work with Coca-Cola has grown with it. We now oversee the creation of Share a Coke’s e-mail, social and digital marketing. Our analytics team ensures every communication and interaction is learned from, iterated on and optimized. And we’re always improving the program, ensuring that Coke lovers have the same delightful, instinctual path to purchase they’ve come to expect, whether visiting the site on mobile or desktop.

sales

Doubled

34% increase in transactions
53% increase in revenue
14% increase in AOV
94% increase in items sold

2015

2016

sales

Doubled

34% increase in transactions
53% increase in revenue
14% increase in AOV
94% increase in items sold

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