Primesport

UX & Design, Digital Development, E-Commerce, Analytics

In the competitive world of online ticket vending, PrimeSport distinguishes itself by not only offering seats at world class sporting events but premium services like transportation, accommodations and access to exclusive pre-event activities. However, their slightly out-of-date digital presence and complex purchasing path were hampering their success. They knew having a modern, thoughtful user experience was just as key to their success as a unique set of services. That’s why they partnered with FortyFour.

When we began working with PrimeSport, our first instinct was to keep things simple. Prior to their site’s relaunch, there were multiple ways a customer could buy tickets and services. Our reimagined, fully responsive UX was based on a single path to purchase, so both new and returning customers could reach the point of sale with ease. Our world-class front-end developers got to work and in no time customers were intuitively navigating the new and improved PrimeSport.com.

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