Building a Design System from the Foundation

Why starting with the broad strokes delivers a better end product

Building from the foundation

When a new website design project kicks off, a common practice is to start designing a page to explore the visual direction for the site. This makes sense in some ways: clients like seeing pages because it’s the most obvious way to visualize what a site is going to look like—and, after all, that’s what they’re paying for. Typically this means starting with the homepage and exploring the design system through the context of that page.

The problem with designing the homepage first

The homepage is the first thing a user see on the site. It’s the foyer, with doors leading to all the other areas of the site. The problem is, homepages tend to be the most unique page on the site. Elements on the homepage often only serve one purpose: to drive a user to another area of the site. These homepage elements are some of the least reusable elements on the site. So why do we start with a page that does so little to inform the rest of the site? Why start with pages at all?

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Written by on November 7th, 2017 in Resources, Work

Fast Company Highlights FortyFour’s Work with CREDO Mobile

Our copy, design, and video work gets a shout out

We’re so excited to see our partner CREDO get recognized for all the great work it’s doing supporting progressive causes. We’re not the only ones impressed, either. Fast Company published a piece applauding the company’s philanthropic efforts, as directed by its clientele. FortyFour’s contributions — including content, design, and video work — also appear in the article. We’re proud our contributions could help propel this brand’s growth, especially when paired with such good causes.

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Written by on May 26th, 2017 in News, Work

3 New Features for Magento

The open-source platform rolls out more helpful tools

The internet is synonymous with two things — shopping and something that rhymes with “corn.” Today I’m going to focus on shopping.

Magento 2 has been out for over a year now. If you’re not familiar with the Magento platform, it is a powerful, open-source (read: free) e-commerce solution that offers users an impressive suite of features to help their business in a highly competitive online market. As of today, the current version number is 2.1.3. There have been significant improvements to the codebase since it first released November 2015. Let’s take a look at just a few of those, in no particular order.Continue reading

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Written by on May 22nd, 2017 in Work

The Art and Science of Minimum Viable SEO Strategy

Part 1 of the Epic Tale: Establishing long-term excellence

If you’ve worked in marketing in some capacity in the last few years, you’re probably familiar with a certain syndrome. It’s called “bright, shiny object” syndrome, and it affects marketers all over the world as they become distracted by the latest fad or trend in the marketing world. Whether it’s Snapchat for your B2B financial firm or Instagram for a funeral home, you may have been the victim or carrier of the syndrome (and that’s OK). With all of the new channels and marketing opportunities developing almost daily, it’s increasingly difficult to stay on top of the digital marketing world.

This is why few channels have lasted with the development of the internet as a more lower cost sales vehicle.Continue reading

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Written by on May 10th, 2017 in Insight, Resources, Work

Shoney’s Gets a Refresh

Reinvigorating a classic American dining institution

The top casual dining destination asked FortyFour to revitalize its 70-year-old brand. We were so excited to breathe fresh life into the Americana favorite and attract new customers in the process. We worked closely to modernize Shoney’s across social media channels, as well as outside the digital realm with in-store menus, to-go cups, and billboard treatments. Read more about our work with Shoney’s here.

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Written by on February 1st, 2017 in News, Work