From breaking into the marketing industry to his feelings regarding pineapple on pizza, read on to find out what our senior marketing manager, T.R. Wilhoit, has to say.
What brought you to FortyFour?
I had worked at my prior agency for around 4 years, which makes me ancient in “agency years” so it was about time for a change. Coming from a more strategy and planning background, I was interested in learning E-commerce and developing new programs for clients in this industry.
What has been your favorite client project so far and why are you proud of it?
I really enjoy working on Case-Mate’s ongoing marketing. We’re able to see the results of marketing efforts quickly since we’re focused on the E-commerce site, which is rewarding. Plus the target market is something I’m not as familiar with (more fashion-focused), so I learn something new about their audience almost weekly.
Tell us one of your secret talents.
Not sure how much of a secret it is, but I have been a musician my entire life. I mostly play electric guitar but I also play bass, drums, trombone, and baritone. I’ve also put out electronic music a few times, which is featured in the background of this fun Vietnamese makeup tutorial video.
We recently sat down with the talented Taylor Daniel, senior designer here at FortyFour, to learn more about what inspires her work, what she loves about Atlanta, and what she drinks at 4:30pm on Fridays.
Where are you from?
What brought you to FortyFour, and how long have you been working here?
I heard about FortyFour when I was making a move from Birmingham, and I was wanting to grow my skill set in digital & UI. FortyFour was attractive because it’s independently owned and run–a place where you could get your hands dirty and learn faster because you could work on both large and small accounts. The creative leadership came from big agencies and companies, so I knew I could learn from those experiences on a more personal level. And 2.5 years later, here I am!
What’s been your favorite client project so far, and why are you proud of it?
I’ve learned the most and done the most with CREDO Mobile. They came to us for help with digital marketing and e-commerce, but as we’ve built a relationship with them, we’ve helped them with their whole brand. The opportunity to define a brand and create the look feel has been awesome. Then, working on the UI of the donations and e-commerce sites–it feels rewarding to be part of a project from start to end.