How to Develop a Brand Style Guide

Rules matter when it comes to all communication under a brand umbrella

Clear, consistent communication helps build trust between brands and customers. If a brand doesn’t seriously embrace a hard-lined style guide, it can come across as sloppy or unprofessional. Get your message across by establishing a defined, concise brand style guide and disperse it throughout the company to maintain compelling copy. Teach everyone from junior marketers to senior executives to follow the same rules, and your brand’s voice will be recognizable in all company communications.

FortyFour has a standard approach for developing brand style guides. Our rules include:

Pick a base style

It’s an unnecessary headache and time-suck to create a brand style guide from scratch, so lay a foundation with a pre-existing, somewhat common style. No one style is superior to the rest, just make sure you’re consistent. If you go with Chicago Manual Style, that means serial commas are standard. If you go Associated Press Style (which is industry standard in journalism), they are not. This ensures all content under the brand umbrella, including promotional materials as well as external and internal communication, is consistent.
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Written by on May 19th, 2017 in Insight, Resources

The Art and Science of Minimum Viable SEO Strategy

Part 1 of the Epic Tale: Establishing long-term excellence

If you’ve worked in marketing in some capacity in the last few years, you’re probably familiar with a certain syndrome. It’s called “bright, shiny object” syndrome, and it affects marketers all over the world as they become distracted by the latest fad or trend in the marketing world. Whether it’s Snapchat for your B2B financial firm or Instagram for a funeral home, you may have been the victim or carrier of the syndrome (and that’s OK). With all of the new channels and marketing opportunities developing almost daily, it’s increasingly difficult to stay on top of the digital marketing world.

This is why few channels have lasted with the development of the internet as a more lower cost sales vehicle.Continue reading

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Written by on May 10th, 2017 in Insight, Resources, Work