Fellow Atlanta biz MailChimp invited FortyFour Director of Analytics Ryan Anderson to chat data. In marketing it’s tempting to collect an endless bounty of data and attempt to pull conclusions from there, Anderson says — but that isn’t necessarily the best practice. Read the whole MailChimp interview here and don’t forget to check out Anderson’s blog post (also about data! What a guy) here.
We’re so excited to see our partner CREDO get recognized for all the great work it’s doing supporting progressive causes. We’re not the only ones impressed, either. Fast Company published a piece applauding the company’s philanthropic efforts, as directed by its clientele. FortyFour’s contributions — including content, design, and video work — also appear in the article. We’re proud our contributions could help propel this brand’s growth, especially when paired with such good causes.
When we started this journey five years ago, we really didn’t think we were starting an agency. To be honest, it wasn’t the intent. We had other aspirations, but we’ll save that for another post.
Once we knew that we were heading down the agency path, we took time to think about what we wanted to create. We didn’t want to just be another agency. We imagined something different, a company that valued real client partnerships — not perceived partnerships where budgets and margins are at the core — but partnership that results in exceptional work facilitated by integrated teams. We cultivated an agency with senior, hands-on talent creating the best digital products and services, where the managing partners stayed close to clients, and the work we created was paramount. We saw a need for brands to have a partner with expertise in designing, building, marketing, and measuring digital initiatives. We placed value on people, culture, transparency, and on developing long-term relationships.
We could have chosen a different path, but we chose this one.
Our agency is excited to announce further growth efforts in the e-commerce sphere. We now employ 10 developers specifically certified with the leading, enterprise-class e-commerce platform, Magento. Magento is written in PHP (hypertext preprocessor), a popular open-source, general-purpose scripting language malleable for web development. One in every four online businesses operate on Magento, making our team’s finesse all the more valuable. With so many developers on staff well-versed on this crucial platform, we can tend to clients’ needs even better, while keeping their brands’ practice as modern as possible.
The top casual dining destination asked FortyFour to revitalize its 70-year-old brand. We were so excited to breathe fresh life into the Americana favorite and attract new customers in the process. We worked closely to modernize Shoney’s across social media channels, as well as outside the digital realm with in-store menus, to-go cups, and billboard treatments. Read more about our work with Shoney’s here.
Our agency expands beyond traditional advertising copywriting with a new, dedicated content team. The department will tackle content strategy and editing services, among other content needs, to better ensure surpassing clients’ expectations. We plan to use our content team as a force to further propel FortyFour forward in the digital space.