If you’ve worked in marketing in some capacity in the last few years, you’re probably familiar with a certain syndrome. It’s called “bright, shiny object” syndrome, and it affects marketers all over the world as they become distracted by the latest fad or trend in the marketing world. Whether it’s Snapchat for your B2B financial firm or Instagram for a funeral home, you may have been the victim or carrier of the syndrome (and that’s OK). With all of the new channels and marketing opportunities developing almost daily, it’s increasingly difficult to stay on top of the digital marketing world.
This is why few channels have lasted with the development of the internet as a more lower cost sales vehicle.Continue reading