What is User Experience Design, Anyway?

The architects building brands behind the scenes

That common question: “So, what do you do?”

It’s one we’re all faced with often but for the user experience designer, it’s a surprisingly difficult question to answer. If I simply say, “I’m a user experience designer,” I’m often met with a glazed expression and an awkward silence. I sometimes say, “I design websites and mobile applications,” but then people tend to think I’m a developer or a graphic designer.

In our defense, the entire field of user experience design has difficulty defining exactly what it is we do and the role we play. As a standalone discipline, the role of UX is still fresh and, quite frankly, a little controversial.

On one hand, we’re investigators. We interview, analyze, and sort out the who, what, why, and how of a project. We establish the foundation upon which the team designs and builds the site or app. On the other hand, we’re planners and problem solvers. We create site maps, information architectures, content outlines, user stories, and various other tools that serve as a roadmap for what users encounter. These define how they navigate the site, and how they accomplish their goals. But the fun doesn’t end there. Once the practicalities are sorted out, we slip into the creative role and explore the visual manifestation of this information through wireframes and prototypes. These are the blueprints that visually describe what we’re building.

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Written by on July 6th, 2017 in Insight