We recently sat down with the talented Taylor Daniel, senior designer here at FortyFour, to learn more about what inspires her work, what she loves about Atlanta, and what she drinks at 4:30pm on Fridays.
Where are you from?
What brought you to FortyFour, and how long have you been working here?
I heard about FortyFour when I was making a move from Birmingham, and I was wanting to grow my skill set in digital & UI. FortyFour was attractive because it’s independently owned and run–a place where you could get your hands dirty and learn faster because you could work on both large and small accounts. The creative leadership came from big agencies and companies, so I knew I could learn from those experiences on a more personal level. And 2.5 years later, here I am!
What’s been your favorite client project so far, and why are you proud of it?
I’ve learned the most and done the most with CREDO Mobile. They came to us for help with digital marketing and e-commerce, but as we’ve built a relationship with them, we’ve helped them with their whole brand. The opportunity to define a brand and create the look feel has been awesome. Then, working on the UI of the donations and e-commerce sites–it feels rewarding to be part of a project from start to end.
Phobio is known as a leader in the device trade-in space, but they’re more than a brick & mortar retail service–and they needed some help communicating that on their website. In partnership with the Phobio team, we’ve embarked on a two-phase effort to elevate their brand with updated designs and refreshed messaging. We’re proud of our hard work so far, so we wanted to take the opportunity to share the results of phase one and to congratulate our teams.
Phase one of the project began with discovery sessions to uncover what makes Phobio so great at what they do. Over the course of several conversations, we learned that they’re innovative and entrepreneurial, continually setting and resetting the bar for device trade-in. Their team is serious about software, but they also have vibrant personalities and a warm culture. So we realized that a pretty simple question seems to drive the Phobio team: what if we make device trade-in awesome?
We’re excited to announce that Google has recognized FortyFour as a leader in digital marketing and paid search advertising. Earlier this week, FortyFour received the shiny new badge that proves it: our agency is a certified Google Partner with a specialization in search advertising.
Google Partners are agencies who have proven to be both knowledgeable and successful in various advertising specializations. To become a paid search Partner, FortyFour had to pass Google AdWords product certification exams and demonstrate six months of sustained client performance in search advertising. Some of our most impactful work has come with partners such as Case-Mate, where we more than doubled paid search activity year over year, and Manhattan Associates, where we saw cost per conversion drop by 25% after taking over their program.
“Digital marketing, and search marketing in particular, remains an important pillar for brands,” says Director of Digital Marketing Ryan Anderson. “It’s an opportunity for companies to develop and deliver messages that resonate with their audiences. I’m proud that we’ve worked with our clients to do exactly that.” And FortyFour is proud of our digital marketing team for earning this certification–congratulations!
This holiday season, we decided to give back to Atlanta, the city that made us. We divided the office into three teams, and each team chose a local charity to support: the Atlanta chapter of the International Rescue Committee, The Giving Kitchen, and The Atlanta Children’s Shelter. In a little over one month, 57 donors helped our teams raise $2,500 to benefit those charities. But it gets better–the partners at FortyFour generously matched every penny donated to each cause, which brought our grand donation total to $5,000. We announced the final numbers at our belated holiday party, giving everyone that much more reason to celebrate.
We’re thrilled to be a part of this community and thankful for the opportunity to give back. Thank you so much to everyone who helped us make a difference this year!
Brands are eager to capture the attention of millennials: the generation that came of age around the 2000s, was the first to adopt social media, and has driven consumer culture since it began gaining purchasing power in the mid-aughts. Famously picky and equally loyal, millennials are an audience every brand strives to be on the good side of.
Our longstanding partner Coca-Cola has done just that. According to Business Insider’s recent study of millennial brand loyalty, the most refreshing drink on the shelves is also millennials’ most beloved beverage. Out of a hundred iconic brands—including Apple, Nike and Amazon—the study ranked Coke as millennials’ ninth favorite.
We’re so excited to see our partner CREDO get recognized for all the great work it’s doing supporting progressive causes. We’re not the only ones impressed, either. Fast Company published a piece applauding the company’s philanthropic efforts, as directed by its clientele. FortyFour’s contributions — including content, design, and video work — also appear in the article. We’re proud our contributions could help propel this brand’s growth, especially when paired with such good causes.
Our agency is excited to announce further growth efforts in the e-commerce sphere. We now employ 10 developers specifically certified with the leading, enterprise-class e-commerce platform, Magento. Magento is written in PHP (hypertext preprocessor), a popular open-source, general-purpose scripting language malleable for web development. One in every four online businesses operate on Magento, making our team’s finesse all the more valuable. With so many developers on staff well-versed on this crucial platform, we can tend to clients’ needs even better, while keeping their brands’ practice as modern as possible.
FortyFour banded with Exide Technologies to revamp the battery brand’s entire website, alongside new brand guidelines for the company as a whole. We also developed several human resources videos and marketing campaigns, among other contributions. Read more about our work with Exide here.
The top casual dining destination asked FortyFour to revitalize its 70-year-old brand. We were so excited to breathe fresh life into the Americana favorite and attract new customers in the process. We worked closely to modernize Shoney’s across social media channels, as well as outside the digital realm with in-store menus, to-go cups, and billboard treatments. Read more about our work with Shoney’s here.
Our agency expands beyond traditional advertising copywriting with a new, dedicated content team. The department will tackle content strategy and editing services, among other content needs, to better ensure surpassing clients’ expectations. We plan to use our content team as a force to further propel FortyFour forward in the digital space.