This week we sat down with Graydon Gordian, FortyFour’s director of content & editorial, to talk about his past as an amateur boxer, his love of basketball, and even a little bit about life at the agency.
Where are you from?
Austin, Texas–keep Austin weird!
What brought you to FortyFour, and how long have you been here?
I had been working at Turner, which is where I’d been since I first moved to Atlanta from New York. But I’d always been intrigued by the agency world, so I called a friend of mine who ran an agency, Thomas Frank [Founder and Executive Creative Director of FortyFour]. We talked, and I started as contractor before coming on full time as the Director of Content and Editorial. It’s been almost 2 years to the month.
What’s been your favorite client project so far?
My favorite project has been Phobio. Phobio is a software company that makes device trade-in and workforce communication platforms. We have a close relationship with the executive team–we’re not just their agency, we’re a strategic advisor to their organization, which is what we always seek to be. Our work has included a multi-phase website redesign. A big part of that effort has been developing a broader corporate messaging strategy for the organization. We’re adding value in a lot of ways and framing the future of their business–it’s fun.
Do you have any secret talents?
I used to be an amateur boxer. When I first got out of college I worked at a boxing gym. I’m also very, very good at thumb war because I have big thumbs. I have normal-sized hands, but my thumbs are abnormally large.
If you weren’t a writer, what else would you do for a living?
A basketball coach. I’m a real hoops head. My favorite team is San Antonio Spurs. Or I might have been a teacher or professor.
What do you like most about working at FortyFour?
The people. A lot of these people are genuinely my friends. It’s great to do work you find interesting with people you like.
If you could meet anyone (fictional, historical, alive, dead, etc.), who would it be and why?
Samuel Beckett. He was very influential on me as a young man as a writer. I think he’d be a very thoughtful man to talk with. And he liked sports, so we could talk about sports together.
End the debate forever: cats or dogs?
That’s tough. Despite being a cat owner, I prefer dogs. I’m an animal lover, but my cat is a monster.
What’s your cocktail of choice?
Dry gin martini with 2 olives. For Beer:30, I drink a Miller Hi Life, the champagne of beers.