In case you missed it, Magento published a security patch for an unauthenticated SQL injection vulnerability on Monday, March 26th. This critical issue affects Magento versions 2.2.0 to 2.3.0. If exploited, the vulnerability allows hackers to take administrative control of your Magento store, install backdoors, and generally wreak havoc on your system.
Instagram finally announced their long rumored in-app shopping experience last week. While there were talks at one point of a standalone app for Instagram Shopping (a true QVC for millennials, if you will), it looks like we’ll be able to keep all of our ‘gramming in a single app instead.
Effective marketing is being able to tell your story to a large and engaged audience. Which is why today we’re going to talk about … The Bachelor? You may be skeptical but bare with us for a moment. This is gonna get interesting.
There are two major pillars of social marketing at play here: influencer marketing and a tent-pole event strategy.
Influencer marketing is the new celebrity endorsement. In a world where we are tied to our screens and wanting to put the best filter on our life in self-promotion, there are some BIG bucks behind strong content-driven marketing campaigns. These influencers don’t have to be celebrities. With a little hustle, strong personalities, and desirable lifestyles, most of these influencers are self-made.
And it’s a pretty good gig when a single Instagram post can earn you $75,000. Continue reading
Roger Baldowski has returned to his Atlanta roots to become the new Creative Director here at FortyFour. His addition to the team ensures that the office will never be bereft of creative vision nor banjo music. Here’s a peek at the man behind the myth.
Where are you from?
What’s your favorite part of Atlanta?
I will be rediscovering the city I left nearly 10 years ago. This city has changed so much, I’m very excited to get to know it all over again.
What brought you to FortyFour?
My desire to move back South and work at a small, independent agency again.
Give us the elevator pitch you have ready when someone asks you to explain what a creative director does at a digital agency.
Creative Cheerleading. I work closely with the creatives to build beautiful and intuitive digital experiences, getting clients excited about new ideas and innovative approaches.
Tell us one of your secret talents.
Music. I play banjo and drums.
Cats or dogs?
Is this even a question? #doglife
Pineapple on pizza: yes or no?
If you were a professional wrestler, what song would play as you walk out into the ring?
Putting People on the Moon – Drive By Truckers
What do you like most about 44?
So far, the people. Coming from NYC, it’s very refreshing to meet and work with so many kind, humble and talented folks.
What career advice would you give to someone starting out in your role/industry?
Be smart, be nice. This industry is chaotic and can eat you for lunch. Have a POV but with keen self-awareness. Know your audience and know the opportunity at hand. Also, just pay attention. The best insights and solutions come from personal experiences. Find a pain point and use technology to solve it.
If you could meet anyone (fictional, historical, alive, whatever…), who would it be and why?
Bill Murray. If I die, I want to come back as Bill Murray. The guy is famous for being himself and doesn’t care what anyone thinks. My dream day would consist of a cold beer and a round of golf with Bill Murray.